Resume`
Experience
Publicis Groupe | 2024-Current | Director, Media Strategy & Innovation
Vevo | 2022-2024 | Senior Manager, Distribution Partnerships
Joined the world’s leading music video network as a senior manager and project leader. Responsible for championing Vevo’s FAST and CTV products through strategic partnerships, programming, marketing, and ad sales.
Brought onto Strategy & Innovation team to spearhead integrated media strategies for Publicis Groupe’s Walmart business, PubW, with a core focus on project leadership, operational efficiency, and innovation excellence.
RSG Group | 2021-2022 | Senior Marketing Manager
Promoted quickly from Marketing Manager to Senior Marketing Manager due to proven performance and leadership. Directed brand strategy and led high-impact marketing campaigns, maximizing membership sell-through for the fitness leader’s brands.
Hearts & Science | 2018-2021 | Associate Director, Branded Content and Entertainment
Promoted from Supervisor to Associate Director at the Omnicom-owned global media company. Devised custom B2B/B2C partnership strategies for AT&T, generating engagement and driving brand affinity.
Horizon Media | 2017-2018 | Senior Digital Media Planner
Steered digital strategy for award-winning, $MM tune-in campaigns for Viacom’s CMT, Paramount, and TV Land.
OMD | 2016-2017 | Strategist + Digital Strategist
Tapped by senior team to take on FedEx’s OOH and TV strategy after previous success with PepsiCo’s digital marketing.
AKQA | 2015-2016 | Associate Media Planner
Worked across Time Inc., Wynn Las Vegas, and Clorox accounts. Executed high-volume social and direct response digital campaigns like People’s “Sexiest Man Alive” campaign.
Expertise
Project Management | Strategy & Innovation | Operational Efficiency | Process Improvements | Best Practices & SOPs | Product Marketing | Global Brand Marketing | Cross-functional Collaboration | Strategic Partnerships | Stakeholder Engagement | Agency Management | Reporting & Analytics | C-suite Presentations | Thought Leadership | Team Management | Client Service
Tech Skills
Proficient In
Project Management: Monday, Asana, Trello, Lucidchart, MS Office Suite
Business & Analytics Tools: Google Business Products, Salesforce, HubSpot, Looker
Design & Content Creation: Figma, Adobe Creative Suite, Digital Photography, WordPress
Digital/Social Media Marketing: IG, Snapchat, Twitter, Facebook, TikTok, LinkedIn, Pinterest
Education
BACHELOR OF SCIENCE | Advertising
University of Texas at Austin
Graduated With Honors
Photojournalism Study Abroad in Prague, Czech Republic
CERTIFICATIONS
BUSINESS FOUNDATIONS PROGRAM | Global Business Track
University of Texas at Austin
Graduated With Honors
OPEN CAMPUS INTRO TO DESIGN
The New School